Dear Fellow Online Business Owner,

It’s easy to feel discouraged when your marketing career seems to have slowed to a crawl.  You have a good, basic grasp now of so many skills… but the whole social media thing hasn’t really brought results you’d been hoping for.  (In fact, it’s a drain on your time, and you find yourself hooked on checking your Facebook account… well, it seems like ten times a day.)

But you’re not the only person hooked on Facebook… 

…and you’re not the only person who ends up there when there’s no place else to go:

But everybody checks it anyway.

The bottom line is, Facebook is taking over the online world… and growing every day.

First of all, turn your thinking around…  

It’s actually a benefit that there are so many people hooked on Facebook!  If you could get a handle on what makes them tick – and really know how to use that knowledge - think what an edge you’d have over your competition.

People are rushing off, looking for this week’s marketing Holy Grail… and ignoring simple Facebook facts and factors:  Ones based on core principles, current trends and new Facebook features and information – not what was hot in Social Media 2 years ago.  

(We all know how quickly everything changes online – especially with the mobile phone explosion… making user social networking patterns and search engine algorithms change radically for the first time in years!)

Facebook is both complex and easy… Subtle, yet user friendly.  You just have to know which side you’re dealing with.  

You have to understand how Facebook “thinks”, and what’s behind the way it functions. 
There are two sides of the Facebook coin…

So Facebook is not that complex… but it is a little convoluted, with a persona and illogic all its own.  It’s not so much like a mirror reflecting its users as like a fluid body of water, responding to the movement patterns of a strong school of fish.

It has its own nature, and it’s always true to that.  No matter what features come and go… or what demographics change.

Face it:  You may get a few tips, but what you’re not going to do is learn how to effortlessly ride this multi-faceted beastie with one simple Special Report.  (That’s a mistake we’ve all made before – buying a short, basic guide, and hoping it would endow us with instant, thorough mastery!)

But you don’t have time for an exhaustive, endless course either… nor should that be necessary.  (After all, it’s just social interaction – not building the Eiffel tower.)

That's why I've put together a 4-part course – broken down into digestible “meals”… so you can absorb each one thoroughly and take action that sticks – before going on to the next.

Introducing... 

These 4 easy to read, but thorough guides coach you in:

• Classic tactics and strategies that will always generate results.

Each fact-packed guide is accompanied by a focused checklist, so you can review and hit the high points – and make sure you haven’t missed anything.

And there are weekly assignments you can do (and should, to get what you need fastest!)

Each Easy-to-Use Lesson Naturally Builds On the Previous Week’s Module For Maximum Absorption

In just in the first lesson alone (Targeting with Facebook) you’ll find yourself suddenly understanding facts and factors like:

The 2 basic types of Facebook user - no matter how exotic their interests.

 13 things they love to do - and why you should keep these in mind.

2 key factors to hang onto when you're refining your targeting strategy.

The unseen targeting dimension – and advantage – that being a Facebook User brings.

The guilty secret most Facebook users share – and why their reasons are different.

The surprising, secret factor that causes Facebook Users to have an especially low tolerance to content that "sells".

What you need to know about the very wealthy or well-known - and why most people sink themselves with this particular market.

9 Targeting tactics - and each one's peculiar little quirks.

The red-hot type of Facebook ad that is getting greater results than all others.

14 key points you need to be aware of, to accurately gauge if your Facebook ad will really work.

10 questions your readers will ask themselves, when viewing your Facebook ad.

But Facebook ads are just one small component of your targeting options.  This social media platform provides a lot more opportunities for you to use in your plans.  

This guide also reveals:

The single most important thing you must never do, when targeting Facebook Events.

The 2 top targeting factors you need to know to get the most out of your Facebook Fan Page.

The 2 fatal facts you have to know now, to prevent your Contest from getting you banned!

The soon-to-be feature that let's you see exactly what your niche market is asking for on Facebook.

What you need to know about third party apps - and the difference it can make with your marketing plans.

6 focused tips about quiet little nuances others miss - the ones that can push you far ahead of all the rest.

Why We All Wear Different Hats
And Why We Shouldn’t Wear Them All At Once

We’re all chameleons when it comes to who we are on Facebook.  But in spite of that unchangeable fact, you need to know how to be consistent – even while you’re walking on quicksand, so to speak.  (Facebook’s ever-changing rules and applications.) 

So when you’ve got the targeting basics and subtleties nicely under your belt, Effective Facebook Promotion continues with:

Facebook's nasty little secret - and what you have to allow for.

The most important element of your message - especially when it comes to Facebook.

4 simple actions to create consistency across your promotions - even in the midst of constant change.

4 habits that cause people to be reactive - and why that's fatal to Facebook marketing success.

Why you won't get dramatic results until your Friends and fans do these 2 things.

Why creating a strong identity for yourself is a vital precursor to promotion.

14 Facebook promotion principles - the written and unwritten "rules".

The most important action you have to take, to keep your targeting focused and accurate.

7 Types of Promotions - and what you need to know about each.

What's changed over at Facebook - 3 essential rules you can't ignore.

You’ll Cover Just The Right Amount Of Ground - At Just The Right Pace

As you gain momentum, we continue on by taking everything we’ve learned and applying specific, Effective Facebook SEO.  We explore the phenomenon of “social search” and deconstruct how that works for your business.

Here’s where you discover:

The single most recent staggering SEO fact that makes Facebook mastery crucial.

The massive advantage this purchase gave, when Facebook took over FriendFeed.

How Facebook shook Google’s authority – and the social media user habit that triggered this.

How Facebook Search really works – and the 2 criteria determining how results are served.

2 mistakes never to make, when choosing your Facebook URL.

6 ways you can make sure Facebook serves up your market’s suggestions.

4 ingredients you can’t miss out, if you want those streamlined results.

Top 10 Facebook SEO tips – and all sorts of hidden potential problems.

I'm going to walk you through it, step by step – leaving you enough time for it all to sink in.

Troubleshooting Hidden Dangers

Finally, to make sure your efforts are not unwittingly undone, we finish your manageable journey by Disaster Proofing Facebook.  We take a look at hidden pitfalls, and learn how to avoid or repair their effects.

You’ll be on your stress-free guard against:

7 major Facebook marketing blunders – and knowing when they’re actually not blunders at all.

The single worst Facebook mistake you can make – and how not to get yourself banned.

Deleting versus disabling your Facebook account (with details on how to do it properly).

Making sure you never need these – even if you made this one mistake.

The second worst Facebook mistake you can make – even though it’s actually nothing dreadful.

How to avoid the consequences – by defusing them in advance.

Speaking of “defusing”, another subject we’ll cover in depth – those small “time bombs” ticking in your privacy settings – and how to really neutralize or repair them.  (We’ve all seen those movies where they defuse the bomb – and another one takes up the countdown!)

And yes, there’s been a lot of people screaming over privacy settings on Facebook  this year, all supposedly fixed – but what you learn here may surprise you.  

(Don’t worry; it’s easily dealt with!)

You’ll discover other “ahead-of-the-pack” tricks, like how to turn Facebook defects into Facebook advantages.  And how to actually test your Privacy settings, to make sure the changes “took”.

And all this wouldn’t be much help, without managing your time on Facebook, so you’ll be reading a section on this too (short, of course) – 5 steps you can easily take, to make sure you’re no slave to distraction.

Sound like a step up from those generic, vague reports?  If you don’t mind stirring your brain a little (in nicely managed doses), then you’ll really enjoy helping yourself to these 4 weekly guides – complete with assignments and a checklist for each.

Most importantly, you have absolutely ZERO RISK.

Click here to sign up right now.

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